His products are sold there on a home shopping channel and when he appeared with Korea’s Oprah Winfrey, his company sold 100,000 jars of jam the next day.įraser, who also runs craft beer company Beer52, has become involved with the Young Enterprise Awards and is their first jambassador.Īged 14, he and friends took part in the scheme by selling jam jars filled with sweets. Koreans love the story of SuperJam, the company Fraser started aged 14, using his Glaswegian gran’s recipes.
The new product, which is raspberry and blueberry flavour, is called Very Berry SJ X SJ Super Junior SuperJam. “So we have collaborated with them to produce a range of jam.” “Our brand is called SuperJam, they are called Super Junior,” the 28-year-old entrepreneur said. It made sense for the two to get together. K-Pop, the music made famous by Psy and Gangnam Style, is huge in the Far Eastern country. Which is how Fraser Doherty found himself jamming with Super Junior, one of Korea’s boy bands.Įdinburgh -born Fraser’s brand, SuperJam, sell half a million jars a year in Korea. WHEN you are South Korea’s favourite preserve manufacturer, you need to keep ahead of all the marketing trends.
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